People who design advertisements aim to target specific
audiences. They do this through making
assumptions about the characteristics of their target audience and using those
assumed characteristics to create ads to best manipulate the target the
consumers. For example, so is the case
in the styles of the distinct fragrance advertisements found in a US Weekly magazine and a Southern Living magazine.
The perfume and cologne ad appearing in US Weekly shows a close
up of an ultra-sexy man and woman lying together. It greatly contrast the Southern Living perfume ad which shows a full length photo of a
glammed up, dazzled woman with a night city skyline in the background. The styles and subliminal messages presented in
each of the ads suggest that the US
Weekly advertisement is aimed toward a younger, more liberal audience
interested in sex and lust, while the Southern
Living advertisement is aimed toward a middle-aged, conservative audience
longing for a temporary escape from their mundane lives.
(To be continued)
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