What is the journal or
newspaper that featured the ad?
Advertisement 1 was in
US Weekly. Ad 2 was in Southern Living.
What are the typical
topics covered?
US Weekly mostly covers celebrity gossip.
Southern Living features
recipies, health and family topics, and home ideas.
What are the
demographics of its prospective audience?
US Weekly is read mostly by young adults, male and female.
Southern Living is read mostly by middle-age to elderly women,
most of which are southern house wives.
What other
products/services are usually advertised there?
US Weekly advertises things like TV shows, make up, and cars. Southern
Living advertises things like medicines, skin health care products, and
insurance.
Based on the answers
to the questions above, what does the publisher assume about the values of its
readers?
The publisher assumes
the US Weekly readers value pop culture,
and beauty/ appearances. Readers of Southern Living are assumed to value
health and family.
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